SUPER FRUIT is comprised of fruit. No added sugar and nothing artificial. 7 lbs. of whole fruit puree is concentrated to make 1 lb. of SUPER FRUIT. SF-7x provides 2 servings of fruit in each pouch. Since the suggested requirement for servings of fruit and vegetables is 7- 8 daily servings, we've decided to put '2 servings of fruit' in each pouch. Most fruit snacks, energy snacks and even energy or nutritional bars have 'Sugar' or Evaporated Cane Syrup Solids, or Evaporate Cane Juice, or High Fructose Corn Syrup (All Table Sugar 'Sucrose' ) as the first or second ingredient. SF-7x promises to have 'Fruit' as the first ingredient,and never have any added sugar to our products. Maintaining blood sugar is important in many ways. Staying away from simple sugar like HFCS, cane syrups and table sugars, is a step in the right direction. It takes 20-30 minutes to be absorbed through the stomach into the blood stream. The naturally occurring fiber and pectin in SUPER FRUIT assists in the slow release of energy into the blood stream along with the natural fruit sugars present. It is perfect for longer energy needs and endurance activity of any kind.