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Out of Nowhere - The Inside Story of How Nike Marketed the Culture of Running

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Selling shoes out of the trunk of the car, Geoff Hollister experienced the humble beginnings, lived and breathed 33 years of the first years of a company that now dominates the business.

Out of Nowhere - The Inside Story of How Nike Marketed the Culture of Running

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Selling shoes out of the trunk of the car, Geoff Hollister experienced the humble beginnings, lived and breathed 33 years of the first years of a company that now dominates the business. Hollister takes you on the rollercoaster ride of success and failure.

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